THE MAGAZINE
READERSHIP
CIRCULATION
FRAME AT DESIGN FAIRS
PRINT ADVERTISING
ONLINE ADVERTISING
PUBLISHING SCHEDULE
CONTACTS

The Magazine

Frame is an international trade magazine dedicated to the most interesting new interiors. Our readership includes top-level interior designers worldwide. Many describe Frame as their one and only source of inspiration. The magazine is collected, copied, used and abused over and over again. Advertising in Frame means connecting with decisionmakers on interior projects worldwide. Frame is the perfect partner for creating your corporate communication tools, such as magazines, brochures, advertisements or catalogues. We work with several international manufacturers who share our passion for design and architecture.

Readership

Frame readers are design professionals from different disciplines. The decision-makers of the interior design world, they are passionate about design and eager to keep up with the industry news in every issue of Frame magazine. Frame is read internationally by 3.6 RPC (readers per copy). What’s more, Frame has a long shelf life. Invariably, readers keep the magazine around for future reference.

Reader profile
Interior designers	54%
Multi-disciplinary designers	23%
Architects	12%
Design students	8%
Other creative professionals	3%

Circulation

Country	Copies
Australia	462
Austria	349
Belgium	1,012
Brazil	202
Canada	1,236
China	357
Denmark	840
Dubai	601
Finland	214
France	1,136
Germany	4,025
Greece	227
Hong Kong	577
Israel	341
Italy	1,240
Japan	1,110
Korea	1,134
Lebanon	235
Mexico	125
Netherlands	4,230
New Zealand	241
Norway	597
Poland	262
Portugal	418
Russia	266
Singapore	415
South Africa	1,305
Spain	903
Sweden	744
Switzerland	790
Taiwan	412
Turkey	435
UK	3,746
USA	2,460
Other areas	850
Bulk subscriptions	1,200
Stock/ promotion	1,800
Total	35,497

Frame At Design Fairs

In 2010, Frame (along with its sibling magazine Mark) will exhibit at 31 international trade fairs with its own booth. If you are attending any of these shows, let us know. We’ll be happy to discuss your promotion in a specific Frame or Mark issue.

January
International Furniture Fair	Cologne
Maison + Objet	Paris
Interior Design Show	Toronto
Bread and Butter	Berlin

February
Stockholm Furniture Fair	Stockholm
Made Expo	Milan

March
Globalshop	Las Vegas
Unicera	Istanbul
Ecobuild	London

April
Venuez	Amsterdam
Salone Del Mobile	Milan
Light + Building	Frankfurt

May
ICFF	New York
Sidim	Montreal

June
DMY Design festival	Berlin
100% Design	Rotterdam

September
Maison + Objet	Paris
100% Design	London
Abitare Il Tempo	Verona
Cersaie	Bologna
Mood	Brussels
IDS West	Vancouver
Woonbeurs	Amsterdam
FIM	Valencia
Architect@work	Rotterdam

October
Dutch Design Week	Eindhoven
Orgatec	Cologne
Interieur	Kortrijk
International Bookfair	Frankfurt
100% Design	Tokyo

Print Advertising

Price List	1x	3x	6x
1/1 Page	€ 5020	€ 4690	€ 4360
2/1 Page	€ 9660	€ 8920	€ 8190

Frame Promotion Pages

Promotion pages are created by Frame’s editorial and graphic design team. The client delivers copy-right-free text and images. A PDF is sent for approval prior to publication.
Price on request.

Inserts

 Loose inserts
 Bound-in inserts
Price on request

Discounts

 Agency discount 15%
 Combination discount for booking in both Frame and Mark

Surc harges

 Right-hand page facing editorial: +15%
 Covers and other special positions
Price on request

Technical Specifications

 Certified PDF format
 Colour CMYK
 Single page (w x h): 230 x 297 mm (with bleed 236 x 303 mm)
 Double page spread (w x h): 2 x 230 x 297 mm (with bleed 2 x 236 x 303 mm)
 300 dpi
 All fonts embedded
 Crop marks (printed lines showing where to trim a printed sheet)
 Two (2) Colour proofs must be submitted (100% of final size)
 Disks must be properly labelled (Issue number, magazine title, advertiser name, contact information)

Online Advertising

Monthly Traffic Details

 42,600 unique visitors
 103,090 visits
 2 million page views

Price List

 Newsletter banner €825
 Skyscraper cpm €21
 Full-size banner cpm €11
 Online advertorial €695

Extra Service

Frame can create your banner or skyscraper. Terms and conditions on request

1. Full-size Banner On Newsletter

 468 x 60 pixels
 Maximum size 50 kb
 Static creative JPEG

2. Skyscraper

 120 x 600 pixels
 Maximum size 50 kb
 Static creative GIF/ JPEG
 Animated creative GIF/ Flash
 Show on all pages

3. Full-size Banner

 468 x 60 pixels
 Maximum size 50 kb
 Static creative GIF/ JPEG
 Animated creative GIF/ Flash
 Shown on: Frontpage, News, Video, Portfolio, Magazine and Books

4. Online Advertorial

 72 dpi
 1000 x 500 pixels
 One-week promotion of your new design on homepage
 Up to 8 images (JPEG)
 Possibility to embed video (Flash)
 Maximum 300 words

Publishing Schedule

Frame 72 Jan/Feb
Advertising deadline	15/11/2009
Promotional deadline	30/10/2009
Editorial theme	Culture
Promotional theme	Sunshades/ Curtains

Frame 73 Mar/Apr
Advertising deadline	15/01/2010
Promotional deadline	01/01/2010
Editorial theme	Play
Promotional theme	Lighting

Frame 74 May/Jun
Advertising deadline	12/03/2010
Promotional deadline	26/02/2010
Editorial theme	Travel
Promotional theme	Outdoor

Frame 75 Jul/Aug
Advertising deadline	14/05/2010
Promotional deadline	30/04/2010
Editorial theme	Food
Promotional theme	Displays/ Mannequins

Frame 76 Sep/Oct
Advertising deadline	16/07/2010
Promotional deadline	02/07/2010
Editorial theme	Trade
Promotional theme	Office

Frame 77 Nov/Dec
Advertising deadline	17/09/2010
Promotional deadline	03/09/2010
Editorial theme	Public Facilities
Promotional theme	Ceramics/ Sanitary

Contacts

Frame Publishers

Laan der Hesperiden 68
NL-1076 DX Amsterdam
T +31 20 4233 717
F +31 20 4280 653
Elles Middeljans
Michal Kislev-Reshef

Italy

Studio Mitos
Via Valdrigo 40
I-31048 San Biagio Di Callalta (TV)
T +39 0422 894 868
F +39 0422 895 634
Michele Tosato

Germany

Wolfram Werbung
Feringastrasse 9a
85774 Unterfoehring
T +49 89 99 24 93 99 0
F +49 89 99 24 93 99 9
Xenia Lange

Spain

Publistar
Cea Bermudez 10, Atico
E-Madrid 28003
T +34 91 456 08 47
F +34 91 554 46 64
Vibeke Gilland

China

The Chinese edition of Frame is published by ID China.

Turkey

The Turkish edition of Frame is published by Tibet Publishing Group.

Russia

The Russian edition of Frame is published by Mediacrat.