Luminous Mist Choreography By D’art Design
Four shop window-like walls surrounded Adidas\s trade fair stand.

Adidas’ trade fair stand at Bread&Butter Berlin by D’art Design showed the clothing brand’s latest collection shrouded in mist.

Four crystal clear cases lined the stand of Adidas’ Originals at this summer’s fashion tradeshow in the former airport Tempelhof. D’art Design Group made shop window-like displays, incorporating various special effects.

Between the air-tight, glass walls, the latest Adidas collection was shown cloaked in a veil of vapour. Visitors caught a glimpse of the merchandise through the mist that was illuminated by blue and white light, the brand’s iconic colours. With the aid of ventilators and filters, the smoke appeared and disappeared in twenty-minute intervals, leading up to a volcano-like eruption in the denim wall.

www.dartdesign.de | Posted by Cassandra Pizzey | Photos courtesy of Joerg Hempel Photodesign 

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